YOU ARE HIRED!

To win a pitch you will need to use your two sides of the brain, the artistic one and the scientific one. The last one needs to be use because you will obviously need an achievable and structured strategy to win, but this ‘scientific method’ has to be creative and linked with your creative side. It is like when you go to your doctor, He or she will be very scientific but at the same time showing his or her humane side while curing or fixing any problem you might have. You will do the same in another context of course. You will provide the client with creative strategies in order to solve their problem.

Here are some tips you might consider useful for a successful pitch.

1) If you can’t win you shouldn’t be in

· Assess your chances before taking part in a project and the pitching

2) Pitch only the work you really want or like

3) Money

· Remember to stick to the budget, clients have one and they usually wont consider going over their budget

4) Pitching skills

· Presentation skills, communication skills

5) Truth

· Tell the truth to the clients, you will instantly become believable

6) Don’t B.S clients

· Pitch with the truth and avoid talking more than you need to

7) Be different

· You will probably be competing with other agencies to win the client. Therefore you need to differentiate from others

8) Creative solution

· Creativity is important to differentiate yourself, but it also has to be part of the solution

9) Chemistry

· In the pitch, true team chemistry is not just how you appear, but the small changes that you go through in the room while you are pitching.

· It is the changeovers, the reactions, the subtleties and the way you bounce off each other, that counts!

Other things to consider is the feeling you want to leave your audience with, you need to cause action in order to produce reaction from your client. Make them think, challenge their beliefs, prove how your strategy can work, show them your potential and… YOU WILL BE HIRED!