`TRAFFIC TRAFFIC ‘

All right, so it is time to look back and see what is happening with your site. If you want to encourage users to visit your site, to become loyal and have satisfied participants you will need to take into account a number of stages such as:

Goal setting, this element is all about what do you want to achieve. Is it more views, more buyers, more participation, etc. It is up to you!

Performance measurement and performance diagnosis are the “what’s happening” stage, ‘who' is participating, when and how!

Corrective action, this step is about what will your strategy be to correct or improve your actions.

One of the most common mistakes that is often make when building an online advertising campaign is to send all users to the main page (the home) of the advertiser's site. There, people often get lost and not know where to find the action that came looking for when they saw the ad. Therefore, it is advisable to build what are called "landing pages", pages specifically designed for traffic related to a particular topic. The most experts generally build landing pages for specific campaigns. But if you are not that much of an expert yet or if you don’t have the resources to do so, it doesn’t matter; at least make sure each ad directs traffic to the site more relevant in relation to it. If you run a selling electronics site and your group of ads talk about Dell laptops, then you should try to direct the participants directly into the Dell laptops page. Also your ads should be as specific as possible: by product line, by brand, by model, and the maximum combinations of them that you can find.

Include brand names in your keywords in general people think much in terms of brands. And when people think about brands, they are probably thinking about buying. Those are the people we want to reach. The use of keywords is a very effective way to increase the number of visits to your site. To measure how is your campaign going you have a variety of tools, such as Google analytics, Microsoft ad centre analytics, Google website optimizer, Piwik, among others.

And remember that Optimization tools and review will make your ad even more attractive to advertisers and this will lift your campaign performance significantly, and then you'll be on the road to a better campaign performance.

http://tools.seobook.com/analytics-tools/https://adcenterhelp.microsoft.com/Help.aspx?market=en-US&project=adCenter_live_Std&querytype=topic&query=MOONSHOT_CONC_AboutImprovingCampaignPerformance.htm