Just like in any other relationships of our lives, in selling a product we have to follow certain steps in order to engage our audience and to create deeper relationships. We have to understand that we are building a friendship with our audience and how do you maintain your friends engage with you? The same steps you follow in your daily live without knowing, you will follow for your digital marketing strategyKnow who your friends will be:
-Research about what your audience is looking at, what web sites and social media are they visiting.
-You can do this with the research tools
-Once you find out what are they doing while on-line, make a list of the places where you find the greatest representation of your target audience and then you are ready to start
Step 2:
Make yourself interesting:
-Create an interesting memorable profile.
-Set up an engaging presence that builds trust.
-Remember to include your logo, a pitch-free description of your organization and your web site URL
Step3:
Listen to your friends:
-Before you take action, spend some time reading what they are talking about, their topics, their problems, products or services.
-By listening you will know the tone they are using and you can jump in the conversation with the same tone
Step 4:
Build your friendship:
-Engage with your market
-Take time to understand why they visit certain web sites or social sites.
- Don’t try to sell them your product directly; this will only scared them away
Step 5:
Give them what they want:
-Give them the info they are looking for
-Give expert advice
-Share thought about your industry
-Be transparent about your company information and mission
-Communicate with some selected marketing information.
Let them know about your products
-Provide great customer feedback
-Tell them stories
-Encourage feedback and research your market
Step 6:
Let them be part of you!:
-Let them get involved by voting, sharing, comment.
-Let them create the content
-Informative
-Supportive of creativity
-Aesthetically pleasing
-Rewarding
-Satisfying
-Helpful
-Easy to remember
-Easy to learn
-Have good utility
-Effective to use
-Efficient to use
I really like the guidelines you say in your blog. It is definitely important to have a comprehensive knowledge of who your customers might be and how to attract them. It is also very important, as you say, to make yourself interesting so that people can learn something from you, and chose you out of so many companies out there.
ResponderEliminarhttp://www.smithfam.com/news/jan99v.html
Krizia, the way you compared the engagement strategic with building a relationship in the real world helps the user to understand it in an easier way. Here is a link that will backup your technique: http://econsultancy.com/us/blog/7194-dont-forget-the-message-4
ResponderEliminar