How to cook an effective Digital Marketing Strategy

Ingredients:

-Ideas

-Your business

-Digital and traditional marketing strategies

-Creativity

-Objectives and goals

-Budget

-Audience

-Channel Mix

Preparation:

Planning a digital marketing strategy is like cooking any recipe of your preference, why? Because you need all the ingredients in order to cook it in the right way and to create a good meal!. Is the same procedure to plan a strategy, you need the right ingredients in the right measure to obtain a successful business, that’s why when planning a digital marketing strategy there are steps just like in a cooking recipe that need to be applied in order to be successful.

Although the online marketing strategies are very important and effective, A successful digital strategy integrates the right digital communications tools with traditional communications which remain essential for success with a market-leading website. However not all the elements of marketing are applicable to all the business, the elements are used depending on the audience, the type of business and of course the budget.

My first step for a digital marketing strategy is to set the goals and wants for your digital channels; you need to know exactly what you want, what do you want to get out of it and of course where do you want to go. Step number two is about defining your plan and your strategies; what tools will you need or use.

Then you will need to review the current performance and capability of your own previous work or if you don’t have any, of other business’s performance.

After doing this, you will need to set your target market, in other words, who is your audience, who is this made for. When all of this is done, you will need to develop and engage your online proposition, put your words into action.

If you haven’t done it before, creating a website could be a very useful tool for your business, however you will need to track it and test it to see how its performance is going and to check on the participants insight with the research tools available for this. To get ranked at the top in major search engines is always a good form of getting customers attention. When your website is ready you will want to promote your business in a channel mix, this will make it more known and successful, for example you can use the website but also social networking, mobile apps, research engines, among others, of course all this mix have to be linked together so the participants can be aware of their existence and can also use them easily. My last step is to keep on tracking your online marketing elements so that way you can always improve the site, the customers experience and you can also engage more participants.

1. Set goals and wants for the digital channels
2. Define and plan your strategies
3. Review current performance and capability
4. Define target markets
5. Develop and engage online value proposition
6. Create a website
7. Tracking and testing
8. Research your audience insight with the research tools available
9. Digital channel integration (develop the channel mix)
10. Improving site and customer experience effectiveness

Reference:

http://marketing.about.com/od/internetmarketingstrategy/a/internettips.htm

http://econsultancy.com

http://www.marketingtips.com/internet-marketing/best-internet-marketing-strategies.html