Here's my favourite digital marketing creative ever and why

“Reasons to believe” Coca-Cola ad:

I like this ad first all because of its message, I believe it is really well structured because it appeals to people’s emotions; they talk about a current topic which is world crisis in every sense, political, economical and social. Also the use of kids in this ad works in making you feel full of hope. The ad portraits a positive image of the brand, it portraits coca-cola as a brand for the people and as a way of sharing the good things of live. I also believe that the ad does not have a specific target, by this I mean, that the ad is made for everybody, even if you don’t drink coca-cola you will fell identify by this commercial because of the current topic they touch. Another interesting and efficient element is the channel mix they used, this commercial is shown on TV, facebook (social networks) and you can also find it in the SEO channels. As I said in my previous posts I believe that a channel mix is the best marketing strategy because it has more reach than just using one channel.

Another important element is the creativity of this ad. I see it creative in the fact that they put kids singing while images of the bad things that happen in the world are juxtaposition by the good ones, which in fact are more.

The success of this ad, and of most of the coca-cola ads, is that it has value for the consumer, it meets their wants and needs and it is also successful for the channel mix strategy.