Now a day the technology is one of the most fast growing factors, it has brought innumerable positive aspects to men, and internet is one of those technological advances, internet has influenced and change our perception of the world, and of course the marketing techniques and strategies had to adapt in order to survive. Despite the fact that we keep the traditional marketing forces, we now use different mediums to reach the costumer. Marketing is everywhere and it also needed to be in the digital world, where most of the consumers are likely to be in and where the medium gives plenty of opportunities to develop the strategies, for example in the digital world the element of time does not exists, the web works 24/7 therefore the strategies are always been reached by someone, another advantage opportunity is the fact that marketers can personalized the products, these advantages are not present when it comes to traditional marketing.
Digital marketing is a very important and useful element in the marketing field. It is basically the transfer of all the traditional marketing characteristics into the digital channels such as, search engines, online partner affiliates, e-mail, mobiles, viral and electronic word of mouth, social networks, among others. Digital marketing is all about creating value, encouraging relationships, conversations and influence consumers. However the way of creating value on the digital world has to be more innovative and creative than in the traditional one
In this field the attention of the costumer is the most wanted and pursued factor.
I would also say that the advancement of the "digital world" has enabled Markets to target their client’s consumers in a more personalized way. I will say that this is not only due to the fact that the Internet functions 24/7. It is also due to the fact that people generally log on to the Internet via the same computer; and often have to sign into the websites they frequent. This gives website a name and I.P. address that can be tracked, allowing marketers and advertisers to see the various sites that an individual frequents, and send more relevant ads this way. In fact, Face book gets its money because it is able to provide advertisers with the amount of hours any one person will likely be on, along with any particular groups that person, or the bulk of that person's friends may be a part of. Furthermore, we discussed "cookies" in class; little bits of informational about where you've been online that accumulate while your online. These are what allow advertisers and marketers to make sure individually relevant ads come your way.
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